Today, the beauty industry often sells us the illusion of eternal youth.

We imagined a new brand and its identity: a gender-neutral skincare range that celebrates the passage of time rather than fighting it. The idea is to give the skin exactly what it needs to fully embrace the present moment.

This is how Alchemy was born: a brand that believes ancestral wisdom connects the body, mind, and soul.

Our products celebrate natural ingredients inherited from 20th-century rituals.

Each product features a unique floral and ornamental illustration. To keep things essential, these patterns adorn a minimalist packaging design. Information and natural ingredients are placed at the forefront, with no unnecessary elements.

To complete the range, we added a gua sha and a tube squeezer, both designed in keeping with the brand’s story.

A modular poster campaign completes the visual identity. Here, the idea was to juxtapose visuals of our products with photographs from the 20th century.