Camo, an independent music artist, released his first EP. For this project, he asked me to create all the communication for his social media platforms.

The artistic direction was meant to feel retro, inspired by the early 2000s aesthetic.

Since his music conveys a digital and technological atmosphere, it was important to translate that feeling visually.

The entire development of the art direction was built around promoting his first EP, Grandir et pleurer. He wanted to create suspense during the announcement by gradually revealing information about the EP’s release.
This approach draws from online strategies commonly used to build anticipation and generate interest from the audience.