The goal of the exercise was to create a brand inspired by childhood memories.
Like many kids, I used to build little objects out of anything I could find. So I thought: why not imagine a brand that brings this idea to life — a brand with upcycling at its core?

NEYO is a brand that collects parts of abandoned objects and transforms them into home furniture.
Its entire storytelling is built around this concept. Each creation highlights the original reclaimed object, to the point where the unique transformed piece is even named after it.

For this project, I also experimented with artificial intelligence, generating all the images using MidJourney.